Getting Started into Commercial Photography
To put it in a simple definition, commercial photography is plainly taking photos for commercial purposes, such as ventures that make use of professional shots for advertisements, sales pitches, brochures, product placements, and merchandising. If you love photography and you are confident that your years of experience and recognition on your works can bring you into the next level of challenge, which is breaking into the field of commercial photography, you have to understand the basic concepts of learning a wide variety of subjects in this kind of business, which is from laws on copyright to viable marketing strategies.
It can verily happen that creative ideas may be similar from one artist to another and determining which is the original may lead into a legal dispute and, in the case of professional photographers, they, too, have a share into what is called “intellectual property,” which refers to the unique and solely created photography works that, by law, are intellectual produce and properties of the photographer or artist and should always be registered with the US Copyright Office to protect those valuable photographs from being copied or being infringed, in a way, from other photos taken by other photographers. By registering one’s works, the copyright office presents a public record of each photographer’s ownership of the photo material. Another aspect into copyrighting is that when a commercial photographer owns the copyright to his works, he can allow others to use his photo materials, for him to earn an income, through the act of licensing, which is a written agreement with terms and conditions stipulated in it.
Insurance is one basic step needed to be enrolled in, when venturing into the business of commercial photography, in order to help mitigate for the financial losses brought about by fire, physical accidents of staff, or equipment being lost, stolen or destroyed. There are many kinds of insurance coverage to choose from, depending on your needs, such as comprehensive general ability coverage for bodily injury and property damage, owned and rented equipment coverage, computer and mobile device coverage, portfolio coverage, business content coverage, etc.
Accosting for what a commercial photographer should demand for his job and works as what is known as the “cost of doing business,” the American Society of Media Photographers (ASMP) has readily provided this formula: non-reimbursable expenses + desired salary = the total overhead cost divided by the number of billable days = the total cost of doing business. Making marketing efforts is an important aspect in any business venture and this applies, too, to commercial photography, and efforts should be strategically concentrated into communications with the clients at all times, consistently, like using emails, phone calls, or using social media, and advertising your business through your own websites, using the value of SEO to put your business in the much-searched rank.